This caused the watch series to be discontinued in 2000. TAG Heuer’s holdings by LVMH steered the company in an up-market direction, and away from the still-profitable Formula 1 collection. The patterned circle inside the dial was more modern and, in some opinions, possibly a bit busy and complicated. Formula 1 Series 2įrom 1997-2000, the F1 collection appeared cosmetically different, with a new dial including numbers at the hour markings, but with the same case design. Stainless steel cases and new colors were added the following year and a chronograph version then followed in 1989. Two face sizes (28mm and 34mm) were made available and the rubbery-plastic straps could be custom-cut to fit. In the first series, designer Eddy Burgener (from 1986-1990) included key features such as synthetic cases and bright colors, similar to the features that were garnering so much attention for the Swatch brand. The case combined fiberglass and steel to create a watch that was meant to perform under extreme conditions, but it was also comfortable enough to be worn every day. The original Formula 1 was modern in its styling and made use of the less expensive quartz movement that the market demanded. The Formula 1 line of watches was the debut release of TAG and Heuer together-and it was certainly a departure from the places Heuer had been on its own. And when TAG acquired the Heuer company in 1986, they came with their own racing background. However, the company’s expertise in racing goes back much further to when, in 1933, Heuer’s Autavia became the first stopwatch ever to be installed in the dashboard of a car. Inspired by the relationship that TAG Heuer has with motorsports, the Formula 1 collection was launched in 1986.
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